You are here: cherry > Press releases for June 2010 > Home Buyer Systems announces simplified “Best Buy” marketing tool for broker users

10 June 2010

Home Buyer Systems has unveiled a new, simplified version of its “Best Buy” marketing tool for mortgage and insurance brokers. The Best Buy tool is designed to sit on, and appear in the same style as, the brokers’ website, but is supplied and updated centrally from the Home Buyer server. The Best Buy tables as displayed on broker websites are specifically designed to provide much needed mortgage content on Brokers websites and generate customer enquiries, as they display the current cheapest rates without revealing the lender. Currently completing its final trial phase, the Home Buyer Best Buy service is available from its website www.homebuyersystems.com at a special introductory price of £199.00 +VAT for 12 months. Richard Angliss, managing director of Home Buyer Systems, commented: “Home Buyer Systems’ users who have taken part in the trials of the new, simplified Best Buy tool have reported outstanding results, with high quality leads being generated. All the updating is done centrally so broker firms can concentrate on what they do best – advising and selling.” Andrew Simmons of Wokingham-based Ascot Lloyd Financial Services Ltd has bought into the Home Buyer Best Buy service and is delighted with the results. He says “After emailing the Best Buy information to our database of customers, we received back 12 sound leads within the first couple of hours. These leads would have cost us upwards £25.00 +VAT each if we had bought them from a lead generation company, which means we have covered more than 12 months’ costs at the introductory rate in the first day. “Email marketing to our database had never before generated anything like this response – so it must be the Best Buy information that is making the difference. With Home Buyer doing all the updating centrally, it is quick and easy to email fresh information periodically to guarantee a fresh stream of business. With record numbers of properties now going onto the market, we are now well placed to seize a larger slice of the mortgage business generated by the hoped-for imminent market recovery.” Ends

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