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07 July 2010

Engage Client Solutions Ltd. (www.engagecs.co.uk) launched today, a new firm that will provide IFA’s and mortgage firms with the means to reengage with, and secure a sustainable income from their clients. With many firms struggling to secure new business and clients, they only need to look at the building blocks of their own business to secure their future. Engage:cs will provide a structured programme of client reengagement and ongoing retention to help firms unlock the potential in their existing client banks. At the forefront of their strategy is the need to gain a thorough understanding of each client base, before proceeding with targeted and relevant activity. A client base audit provides the starting point and will not only provide a comprehensive review of the makeup of a business’s clients, but will also append specific details on their financial buying habits and other items of relevant information. Once a thorough understanding of a firm’s client base has been developed, Engage:cs will enable businesses to generate a sustainable income via transactions generated through targeted direct marketing. The communication strategy will also create regular product enquiries by placing the adviser at the forefront of their clients mind for financial advice. Engage:cs will charge based on the number of active clients held by the firm. Following a three month client reengagement programme, which will be free of ongoing charges, firms will only be charged 0.50p per active client per month. Engage:cs highlighted a single cross-sell of a complimentary product, such as a funeral plan, will provide £100 commission to the firm and with currently over 20 complementary products that can be marketed to the client base, returns are expected to considerably exceed the cost of the service. Jonathan Barrett, one of the founders of Engage:cs said “For far too long firms have relied on securing a steady stream of new clients, when their best opportunities lie with those who have already had dealings with their brand.” Barrett continues “Before Engage, no firm has provided such a comprehensive solution to bridge the gap between advisers and their clients. We will not only allow a high level of client engagement under the advisers brand, but also the means by which to turn this into much needed revenue, not to mention the positive TCF implications”. Alan Dring director at business consultants The Mad Approach (www.themadapproach.com), an industry expert, commented; ‘’For as long as I can remember I have been advocating that advisors should get their act together and do a TESCO with their client bank. Engage:cs has been a while coming but brokers would be mad not to consider the merits when the cost effectiveness is so obvious as the fight for client retention hots up’’ ENDS

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