You are here: cherry > Press releases for July 2010 > CherryFind opts for Home Buyer Systems’ best buy marketing tool

28 July 2010

CherryFind - the consumer-facing arm of the broker portal, cherry – has opted to use Home Buyer Systems’ “Best Buy” marketing tool to generate quality leads for cherryFind’s listed members. The Best Buy tool, launched by Home Buyer in June 2010, was originally designed to sit on, and appear in the same style as, mortgage brokers’ websites, with information supplied and updated centrally from the Home Buyer server. Since launch, the service has successfully been extended to other referrer firms including estate agents, solicitors and accountants – and now cherryFind has become the latest to appreciate the potential benefits to its members.. The Best Buy tables are specifically designed to provide much needed website mortgage content and to generate customer enquiries, as they display the current cheapest rates without revealing the lender. CherryFind has now signed up for the Home Buyer Best Buy service, to provide a source of new mortgage enquiries that will be passed onto local CherryFind member brokers. Donna Hopton, managing director of Cherry, commented: “Home Buyer Systems has proved itself to be a highly successful innovator in the fast-changing mortgage- and insurance-broking industries, and many individual firms are already taking advantage of Home Buyer’s Best Buy technology. A substantial proportion of our adviser members pay considerable sums to lead-generation suppliers without necessarily reaping rewards in proportion to their spend. With the Home Buyer Best Buy service now available on our direct-to-consumer website, we are confident that we will be able to build on what is already an effective lead generation service to cherryFind Members which costs a flat fee of just £23.50 per month or £200 per annum – irrespective of lead volumes. Further information on the Home Buyer Best Buy service is available from its website www.homebuyersystems.com Telephone: 01730 829829 – and further information about cherryFind is available via www.cherryfind.co.uk and www.cherryfind.co.uk/advisers Telephone 0844 800 9923 Ends

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