LHV Bank confirms Rushton as Head of Marketing

19 January 2026

LHV Bank has announced the appointment of Sally Rushton as its new Head of Marketing.

In her new role, Sally will be responsible for leading brand and marketing activity across Retail Banking, SME Lending and Banking Services at LHV.

Sally joins from her most recent role as Head of Sports Brand Marketing at Betfair, part of Flutter Entertainment.

She brings more than 20 years of marketing experience, having also worked at leading integrated marketing agencies including Jaywing and Rise at Seven. During this time, she partnered with major financial services brands including first direct, HSBC and Monzo.

Rushton also has other well-known household names outside the mortgage and finance sector on her CV, including Center Parcs, Goodyear and Castrol bringing a broad perspective and proven expertise to the role.

At LHV Bank, Sally will take a leading role in shaping the next phase of the brand’s growth, directing the marketing team to attract new customers and deepen awareness of LHV’s offering in the UK.

Sally Rushton, Head of Marketing at LHV Bank, said:

“I’m excited to be joining the bank at such an important moment for the business. I’m looking forward to building the brand and bringing more customers into the retail offering here in the UK. It’s a great opportunity to draw on my experience both within financial services and beyond, and to help create fresh, compelling marketing that drives growth.”

Erki Kilu, UK CEO at LHV Bank, said:

“Appointing Sally is an important next step for LHV. She brings a strong track record across both financial services and consumer brands, and her experience will be a real asset as we build on our momentum and continue to grow in the UK.”